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Published 4/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.67 GB | Duration: 2h 54m
Unlock the Secrets to Maximizing Reach, Ensuring Compliance, and Enhancing Email Marketing Performance
What you'll learn
Learn essential email deliverability metrics and their impacts.
Master SPF, DKIM, and DMARC for enhanced email security.
Improve sender reputation through effective practices.
Use AI to predict and improve email engagement rates.
Requirements
Basic Understanding of Email Systems
Basic Computer Skills
Description
Dive deep into the essential world of email deliverability with our meticulously crafted course, "Mastering Email Deliverability: The Comprehensive Guide." This course is expertly designed for digital marketers, IT professionals, business owners, and anyone aspiring to master the art and science of email communication. Through a series of six detailed modules, learners will acquire a thorough understanding of both the technical and strategic facets of email deliverability.Starting with the basics, the course covers fundamental email protocols such as SMTP, POP3, and IMAP, explaining their roles in the email delivery process. It advances into the critical aspects of email authentication with comprehensive discussions on SPF, DKIM, and DMARC, teaching you how to fortify your email security and enhance trustworthiness. You will explore how to effectively manage your sender reputation, a key component in maintaining your email deliverability rates.The course also delves into the legal landscapes of email marketing, offering insights into compliance with laws like GDPR, CAN-SPAM, and CASL, crucial for any business operating in or targeting customers in regulated markets. Additionally, it highlights the transformative impact of AI and machine learning on email marketing strategies-from optimizing send times to personalizing content to boost engagement and conversions.Whether your goal is to enhance your email campaign results, ensure stringent compliance, or leverage the latest technologies, this course equips you with the knowledge and tools necessary for success in the competitive field of email marketing.
Overview
Section 1: Module: 1 Introduction to Email Deliverability
Lecture 1 What is Email Deliverability?
Lecture 2 Importance Of Email Deliverability
Lecture 3 Critical Metrics to Track for Optimal Email Deliverability
Lecture 4 Types of Email Sends
Lecture 5 What are Marketing Emails?
Lecture 6 What are Transactional Emails
Section 2: Module 2: Understanding Email Infrastructure
Lecture 7 Understanding Email Infrastructure like SMTP (Simple Mail Transfer Protocol)
Lecture 8 What is POP3 ?
Lecture 9 What is IMAP ?
Lecture 10 Role of Mail Transfer Agents (MTAs)
Lecture 11 Role of ESPs (Email Service Providers) in Email Deliverability
Section 3: Email Authentication
Lecture 12 What is Email Authentication?
Lecture 13 What is SPF (Sender Policy Framework)
Lecture 14 What is DKIM in Email Deliverability
Lecture 15 What is DMARC Record in Email Deliverability
Lecture 16 Other Required DNS Configurations
Lecture 17 Tools to Check the DNS Configuration
Section 4: Module 4: Email Reputation - Factors Influencing Email, IP and Domain Reputation
Lecture 18 What is Email Reputation?
Lecture 19 Factors Influencing Email Reputation Part 1
Lecture 20 Factors Influencing Email Reputation Part 2
Lecture 21 What are Spam Trap Hits
Lecture 22 Monitoring Email Reputation
Lecture 23 Understanding Email Bounces
Lecture 24 Types of IPs to select while sending Email Campaigns
Section 5: Module 5: Legal Compliance and Standards
Lecture 25 Overview of email-related laws ( CAN SPAM )
Lecture 26 What is GDPR Act ?
Lecture 27 CASL ( The Canadian Anti-Spam Legislation) Act
Lecture 28 Consent and Privacy Considerations in Email Marketing
Section 6: Module 6 Role of Ai and ML in Email Deliverability
Lecture 29 Role Of AI and ML in Email Deliverability
Lecture 30 Application of AI in Email Authentication and Fraud Detection
Lecture 31 Send Time Optimization using AI
Lecture 32 List Hygiene and Management using AI
Lecture 33 Application of Ai in Spam Filter Evasion
Lecture 34 Personalization and Content Optimization Using AI
Digital Marketers,Sales Managers,Email Maketers,Small Business Owners
Screenshots
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