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Customer Magic: The Macquarie Way: How to Reimagine Customer Experience to Transform Your Business [Audiobook]

English | ASIN: B0CRS2Y22X | 2024 | 4 hours and 24 minutes | M4B@128 kbps | 249 MB





It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It's that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli-the bestselling author of books about brands renowned for their stellar service and outstanding growth. Customer Magic is a practical, easy-to-digest guide that, consistent with Macquarie's commitment to delivering customer value, shares transferrable knowledge on how to identify and solve customer pain points; craft a compelling unique value proposition; attract, select, grow, and retain customer service talent and subject matter expertise; set, measure, track, and incentivize mission-critical business goals and customer-driven growth; innovate solutions that meet your customers' stated and unstated needs; and maintain a growth mindset and leave a legacy of success.

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